Borman Ford of Las Cruces is one of the largest automotive dealerships in the southwest, with over 20 acres of vehicles representing five different manufacturers. When we first opened our doors in 1986, we founded our company on the principle that treating the customer with care is the key to any successful dealership. Since then we have worked hard to make the customers' satisfaction the primary focus of our business.

Over the years, Borman Ford has earned a reputation as a relaxing, no-pressure place to shop for a vehicle. This is because we put our employees through a comprehensive training program to ensure that our sales assistants are the best-trained and most knowledgeable people that you would meet at any dealership for miles around. Borman Ford has courteous, friendly salespeople who take the time to get to know you and your needs. And only Borman Ford has discount outlet pricing on every new and used vehicle, everyday.

Be sure to come in or contact us to experience the difference that makes Borman Ford a cut above other auto dealerships.



It's important to buy the vehicle that's perfect for you and your family. How can a new-car buyer be sure they're getting the right one? It's easy at Borman Ford! For whatever reason, if you don't like your vehicle within the first seven days, just bring it back to Borman Ford and exchange it for a different one. It's Borman Ford Return Promise, and it's in writing!


The lending professionals at Borman Ford Yes! Credit are ready to find the best financing options for you, right away, no matter what your past credit history looks like. By maintaining relationships with the area's top lenders, Borman Ford Yes! Credit can shop several financing companies against each other to get you the best deal. Apply today, and come shopping tomorrow!

Great prices are what you'll find on a new car, truck, or SUV at Borman Ford. Visit Borman Ford, Borman Honda, Borman Hyundai, Borman Mazda, and Borman Lincoln to learn more. It doesn't matter if you're from Horizon City, Socorro, Clint, or Fabens, Borman Ford wants to earn your business! Plus, it's easy for customers in Canutillo, Anthony, Chaparral, Deming, Hatch, Silver City, Hurley, Bayard, Alamogordo, Tularosa, Ruidoso, Carlsbad, Carrizozo, Truth or Consequences (T or C), Lordsburg, Cloudcroft, Columbus, Sunland Park, Mescalero, Ruidoso Downs, and Elephant Butte to visit Borman Ford in Las Cruces!
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